The Studio
Narrative Direction & Creative Production
Organisations don't struggle with visibility. They struggle with clarity at the point of evolution.
When you're growing, shifting or stepping into a new chapter, the old story no longer fits - but the new one hasn't fully formed yet. That in-between space is exactly where this work begins.
Soul Sunshine works with purpose-driven founders, creatives and organisations to find the story beneath the strategy and bring it to life - across film, campaign, digital and live experience.
This isn't content creation. It's identity in motion.
How I work
I don't arrive with a template. I arrive with deep curiosity about who you are, what you're building and what story lives at the centre of it.
Every project begins with narrative excavation - finding the thread that's true, that's yours and that hasn't quite been said yet. Then we build the production around that, not the other way around.
The result is work that doesn't just look good. It feels like you - and people can tell the difference.
I work with a select number of values-aligned organisations each year to ensure every collaboration receives the depth it deserves.
How This Work Takes Shape
Brand & Campaign Storytelling
Narrative architecture and creative production for organisations entering a new chapter. We find the story beneath the strategy and translate it into work that resonates long after launch.
Documentary & Film
Human-centred films that hold emotional depth, nuance and truth. Not polished surfaces - lived experience. The kind of film that makes people feel something they didn't expect to feel.
Podcast Development & Production
From concept and structure to hosting and production. Work that moves beyond interviews into meaningful, layered conversation - built to connect, not just to publish.
Social & Digital Storytelling
Strategic narrative ecosystems that build coherence and trust over time. Not noise. Not content for the algorithm. A body of work that actually sounds like you.
Events & Retreats
Immersive experiences designed to embody identity, not just communicate it. For the organisations who know that the most powerful moments of connection happen in a room, not on a screen.
